A saturation of global marketing ideas within the £513 billion travel and tourism sector means constantly coming up with new ways of standing out from the crowd. Partnering with RusLine, I worked with marketing teams at Hotels.com to envisage this stand-alone advertisement.
Making sure to keep to aviation safety standards, the decals needed to stay within the zones away from in-flight engine heat and wind friction while this was a fantastic opportunity to showcase the Hotels.com app in a space where no other app has been before, up in the clouds.
Staying true to the Expedia Group brand, I worked with Canadian jet manufacturer Bombardier Aviation for the plane schematics and New Jet Group to produce and apply the wrap. Amusing passenger conversations, circle the windows, and there is an easter egg containing a discount code specifically for the aviation staff “hidden” on the outside of the aeroplane door as a thank you for working hard looking after everyone while they enjoy their holidays.
Dmirty Petrov via Plane Spotters Net © Copyright 2017, Malyshev Andrei via Jet Photos © Copyright 2017, Anna Zvereva via Flickr CC BY-SA 2.0 – For footage & imagery.
Matt Gordon – UI Engineer, Expedia Group
